Since change is risky, the logo for my company should convey massive strength and confidence that is nevertheless quiet or understated. In Buddhism, "taming the ox" stands for "training the mind." An iron ox symbolizes a powerful mind.
The logo will be reproduced on the company's products, which are primarily books, CD's, and DVD's, as well as on its website, social media pages, business cards, and stationery. (It won't be on other media such as T-shirts or billboards.)
It should look sharp in black-and-white; it should be distinctive and recognizable at a distance. However, the logo should be blue (or, perhaps, blue and orange) on a white background.
Feel free to be creative. Your design be anything from something traditional (such as the head of a water buffalo or ox) to something abstract.