Innovative Online Marketing Business needs a Brilliant Logo

ILLUSTRIS

Who we are:
Illustris is a small team of experts from different fields of expertise providing unusual, blue ocean business solutions for businesses of all kinds but specializing in consulting in the online marketing space.Our skills include marketing, social media, SEO and project management.
We aim to deliver the unexpected and provide follow through on strategy to deliver sound business results.

We do not want to brand ourselves as purely online marketing people, hence the reason we chose a generic name like "Illustris" (Latin for Illustrious) meaning:
"notably or brilliantly outstanding because of dignity or achievements or actions"

Business owners who want a competitive edge in business. We want to appeal to those who know they have a good business idea but it is not delivering. People who are passionate and willing to take a leap and try something different; or those who want to use us for a skill they do not already have in-house such as SEO, or a kick-ass social media strategy.

This logo will be used for our website and our stationary (letterhead, publicity and business cards).

Our logo needs to communicate:
- innovative
- cutting edge
- unexpected
- bright ideas
- solutions
- experienced
- professionalism without looking corporate
- delivering value

Tone of design:
- Friendly,approachable and professional
- A little bit edgy
- we don't want to look like we will be a premium cost as we are aiming for lower-middle pricing

Please Include:
We need the design to work WITH and WITHOUT the following words:
Expertise. Dedication. Illumination
AND/OR
Business Development Strategists

Please show the logo alone, with just the first line, with just the second line and with both lines of text.

The logo needs to communicate DYNAMIC and have movement in the design (not literally!)

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Transparent format - .png

1. Please do not use any stock images or clip art in the logo
2. The typeface should be clear, simple and bold. We want something that stands out.
3. Please feel free to experiment with colors!

Here are a couple of examples of logos we do like:
http://www.hedloc.com.au/
http://www.webprofits.com.au/ - (We like the website more-so than just the logo)