The name is actually a combination of my children’s names, but at first pass, it looks likes “BRILLIANT”. Keeping BRILLIAN and Technologies close together to capitalize on “BRILLIANT” is prefferred. I want to convey creativity, innovation and inspiration – “BRILLIANT“ – but I don't want to be too trite or obvious. The logo needs to be distinctive and memorable. I like the tag line ”Innovations for your business” for the business card, but I am open to other metaphors, concepts and tag lines.
I am open to a variety of colors. I would like something bright, but not too overpowering or literal to the idea of being bright (like a starburst). Perhaps blues or greens rather than reds/oranges
The logo should be professional and sophisticated, but also simple and modern – even a little hip. I prefer sans-serif fonts that are clean and crisp, but not “futuristic”. LLC should be included in the treatment.
The logo will be used on business cards, letterhead, website, etc.
2, 3 or 4 color “stand alone” logo
Type treatment of the BRILLIAN Technologies, LLC name
Both of these items in an integrated design together.
The logo should be adaptable so it will work in vertical and horizontal layouts. Preferably it should work in black and white (for faxes).
A design that is too busy, stodgy, "techy" or too restaurant-specific.