Incredible Vein Clinic - Needs Incredible New/Fresh Look!

Laser Vein Institute

This client of ours specializes in Vein procedures in the Chicago, IL market. They have 4 locations in the Midwest...significantly large business for their Industry, and want to now update their image to show their prospective clients that they ARE the leader.

The Target Audience is very typical for a Vein Clinic -
-Less than 20% of their client base is between the ages of 20-30 years old
-80% of their clients are over the age of 40
-70% of their clients are Women
-People that are generally concerned with the aesthetics of their body, but also appreciate the health improvements they will be making. - Semi-Affluent

I will not be showing what they currently use or examples of other logos, as I want this to be as blank of a canvas as possible. I'm looking for something that will bring them into the next 15-20yrs with a fresh new look.

Here are some points/keywords to consider:
*DO NOT go with a traditional looking medical design
*We want 'CUTTING EDGE" new style
*Nothing too 'flashing'
*subtle
*clean
*elegant
*Do not use colors that are too bold or brash
*Blue colors are semi-preferred, but the entire color wheel is open!!!
*It would be nice to see our acronym worked into the design somehow ("LVI")

We are looking for the best possible designs....this need to be INCREDIBLE!