The logo design should take into consideration the following desired brand attributes (in priority order):
1. Authoritative: The foremost experts in international family law. Source of knowledge and expertise for other lawyers and clients around the world.
Trusted by governmental organizations, NGOs, and media on leading issues and debates in family law. A tough fighter for clients’ interests.
2. Progressive: On the leading edge of international family law, pioneering solutions to complex issues of cross-border surrogacy, reproductive technology, child abduction and custody. Developing of new laws to advance justice for families, children, and all individuals. Not just typical ”fat cat” lawyers – dedicated to reform for a better world.
3. Prestigious: Membership by invitation: only best and brightest international family lawyers. Emblem of status on a member’s business card or website. Marks exciting new career phase of learning and access to more interesting cases and clients.
4. Warm and Welcoming: A lively and dynamic collegial fellowship.
Builder of life-long friendships. Supportive and encouraging of one another.
Additionally, the following are recommended logo criteria:
1. Be modern, clean, and dignified.
2. Convey the idea of international network: International expertise is key differentiator from national and local legal associations, and key membership benefit is to be part of an elite network of experts.
3. Blue is an existing equity liked by members, but consider new tones and worth exploring alternative colors and accent colors that convey more warmth and dynamism.
4. In keeping with European conventions, do not use all caps for the full spelling of the name.
5. Consider upper case and lower case for IAFL acronym: Not necessary to retain ”iafl” in lower case.
6. Avoid expected clichés: For Lawyers: No gavels, scales, robes. For family: no pictures of mothers and babies, couples holding hands, Crayola-type stylization.
7. Abstract icons are okay to pursue.
Lastly, for both the client's current logo, as well as further insight into the client's business, please refer to their website at http://www.iaml.org