The Falcon is run independently by its two landlords (operators) but, the building and property is owned by Charles Wells http://www.charleswells.co.uk, a large locally-based pub company. Charles Wells has a very traditional view of its pubs and therefore is looking for a roadside and logo image that will not look dated or inappropriate in 5 to 15 years when we, as the current operators/tenants, leave.
The Falcon is currently run by two business partners. These partners are eager to have this new signage and logo reflect their passion for The Falcon and for great food and good graphic design. Both operators appreciate history but, are set on avoiding the fussy, old-fashioned ‘Ye Olde English Pub’ look so common across many dining establishments in the UK.
Because the pub company wants a very traditional image and we, the landlords, are looking for a more stylized graphic approach, we need to find some middle ground. The attached detailed design brief contains all the background, requirements and images you'll need to be inspired by and complete the project.
Your final image(s) will be used to:
1. Replace the current roadsign
2. Replace the current logo
Thank you for your interest in our project. We hope you enjoy working on it as much as we enjoy running and living at The Falcon.