Bikewallah - Alternative transport for the hip urban dweller
Wallah is an east-Indian term that means 'someone who performs a specific task' - the most commonly heard term is a chai wallah or someone who brings tea.
We're not just a new kind of bike share company. We're a tribe, a movement and a phenomenon that's rooted in the power of collaborative consumption. We're going to change the way people think about very simple things... like how they're going to get from point A to point B, and what impact that will have on their health and their environment. Our concept is unique and compelling because it combines a great workout, eco-friendly transportation, and convenience into one awesome solution. Because it's cool to be green, we've created a new type of bike-share system that's easy, fun and economical by leveraging the social web and mobile applications. We're a team of skilled, passionate and highly motivated individuals who share a common purpose: to improve our world.
Think of us as zipcar -- but for bicycles.
Students, commuters, tourists. Young or young at heart, trendy, gen-Y, tech savvy, connected, iphone/android users, social network users with an Apple-centric aesthetic for all things cool, trendy and environmentally conscious.
Here's some ideas we came up with:
Our company motto is: less is more. Our company is about being social, hip and making everyday fun, starting with your local commute to wherever you need to go... so our logo has to project that image.
We're a bit fixated with animal mascots... for example, we love mailchimp.com and socialdressup.com - they're fun and playful.
Some ideas for animal mascots are a stripped tiger, a wallaby, a rabbit with big floppy ears or even a turtle. But it could be anything... the more creative the better.
The animal mascot should be riding a bike or the logo should have some reference or interaction with a bicycle to reinforce our brand.
The mascot should be crafty and cute, with a bit of attitude and some street edge... maybe sporting a kengol cap, a fat gold chain, and a gold tooth could be fun. He or she rides like they know something that you don't... with a mischievous smirk or a wink. A mashup of a hipster, a bike commuter and a wild bike messenger.
The text could be puffy, rounded, playful and fun... maybe with some elements borrowed from graffiti art.