Bright Light Ventures is an entrepreneurial incubator. Our team created GreenPrint Software, ProgressiveRx.com, phww.org, and a number of other consumer products still being prototyped. We are launching a new contact lens brand call Luminous Lenses, which will hit the market around the end of the summer.
We plan to sell the lenses globally, but we expect the primary markets initially to be the US and India.
We are looking for a logo and ultimately lens packaging that are much more contemporary and stylish than what is currently on the market - most of which resembles medial/pharmaceutical product. We are looking for a brand that looks like something out of a trendy bar, an expensive contemporary furniture store, a boutique hotel, or the fashion design world. We were thinking the word "Luminous" itself would be the logo, but we are not averse to other design components beyond just a font and color, as long as they create a clean, contemporary look.
The six, somewhat overlapping characteristics ideally the design will embody are: Contemporary, Elegant, Pure, Simple, Luxury, and Water.
The font has to be sans serif and very modern looking, as well as simple and professional.
The colors that we believe will probably work best are blues and whites, and we particularly liked Ultramarine, Persian Blue, Dark Blue, Egyptian Blue, and Azure. It needs to be more on the vivid than the muted side.
Brands that reflect some of the character we are going for are: Opus Hotels, Design Within Reach, Focus Features, and The Metropolitan Hotels (London & Bangkok).
I have uploaded a quickly designed mood board which can provide additional guidance but shouldn't be seen as definitive. I also attached pictures of contact lens packaging for context, but are the opposite of what we are going for.