I really like design or logo that looks professional, but which conveys a sense of joy and adventure about life.
I need a logo which I can build my brand around - so it needs to be strong, but not too elegant and certainly not too playful - the name of the business is playful, so I want the logo to be more concrete.
I need a logo which is serious enough to attract attention from women who have money to spend on training with me, and who see my brand as a step-by-step process to realizing their full potential.
The logo should incorporate the name and it's tagline--
Business Name: JoyBirds
Business Tagline: Be Adventurous, Wake Up To Work You Love
Again, the brand is serious - helping people to tune in to their life's work and learning steps to make it happen, but the idea is fun, sexy, adventurous.
I don't like logos which are woo-woo and too vague or spiritual.
I have a slight preference for feminine design because my audience is 90% women.
I like this woman's logo because she really looks professional:
Although I think the design is dated and I don't care for the color, I do like the fact that her design looks like a brand.