Mainly we would like to convey, if possible, a fun, modern vibe, whilst communicating our solid reliability and also an element of fun and friendliness. The design examples we specified above should give you an idea of the kind of thing we like.
We would like to include "Dog Walking And Pet Sitting" as a byline if possible.
Absolutely NO paw prints in the design please as these are a tired cliche in the dog industry! Not keen on bones either - again a little overdone in the dog walking business.
Nothing which looks like clip art or has that cheesy "Disney" look to it. Cute and quirky is OK though.
The design must be something which works just as well in monochrome as it does in color. It may be used, among other places, on a video background. But we might also end up having t-shirts printed so color is equally as important.
We like the idea of incorporating the slogan "Let's Walk!" in the logo, but this slogan must be detatchable from the rest of the logo, i.e. the logo would work either with or without it. However including "Let's Walk!" is not a solid requirement and we will consider logos either with or without it.
Special consideration will be given to "clever" (but simple) designs which draw the viewer in and keep their eyes on the logo for longer than usual.
Hope this makes sense!