LAMP is NOT a lighting source. LAMP is an acronym that stands for a set of technologies used to power the most used websites viewed on the Web today (Wikipedia, Yahoo! and Facebook). We are developing a website that will be the destination source of trusted information for chief technology officers, developers and others interested in using LAMP technologies for Fortune 500 businesses. These technologies (Linux, Apache, MySQL, PHP, Python and Perl) are open-source technologies that provide cutting-edge innovation, cost savings, flexibility and the ability to scale as a company grows. The personality we are trying to convey is extremely professional yet innovative. It is important that this logo convey classiness and trustworthiness.
There will be 3 main audiences. Chief technology officers and CEOs of major companies will turn to our site for guidance about these emerging technologies, while developers who use the technologies will use the site to get reliable, up-to-date information on a highly technical level. Finally, companies that sell these technologies and that train and certify developers will use the site to promote their products and announce product releases.
We like blacks, blues, whites and greys, in part because they do not compete visually with the colors used in the logos of some of our key partners (Red Hat Linux, PHP, Apache Software Foundation, MySQL, Python and Perl...feel free to look at these logos for reference). However, we are open to the use of other colors that do not compete with these logos.
The personality we are trying to convey is extremely professional yet innovative. It is important that this logo convey classiness and trustworthiness.
Please avoid fonts that are "futuristic" as well as overly formal, traditional fonts such as an expensive law firm would use. Sans serif fonts might work best, although we are open to others that are cool yet professional.
The logo should print crisply when only B/W is used. The word LAMP must be capitalized, and the logo should include both the words "Enterprise LAMP." We will need .eps and .psd files as final products.
Finally, please note that we have named our conference "Enterprise LAMP" instead of just "LAMP" to draw attention to the fact that these technologies have matured and become secure enough for very large companies (enterprises) to use them with confidence, whereas they used to be used only by smaller companies that didn't have such stringent requirements. As such, the "Enterprise" part of the logo will indicate something new to senior people in the IT field.