hegs brauchte ein neues Logo Design und hat einen Wettbewerb auf 99designs gestartet.
Aus 162 Designs von 64 Designern wurde eine Gewinner gewählt.
Signature
We use technology to deliver exceptional customer service by personalizing your experience.
The logo should communicate:
1) High-end, premium
2) Personalized service
3) Magic of technology
The tone/character of should convey
1) Contemporary and minimal - like a Mies van der Rohe building.
2) Slightly hip... but without the attitude.
3) Professional, but welcoming.
High-end customer that spends liberally on entertainment, shopping, and leisure.
Like the idea of using 'International Klein Blue' as our signature color.
— Color coordinates —
Hex triplet #002FA7
RGBB (r, g, b) (0, 47, 167)
HSV (h, s, v) (223°, 100%, 65%)
http://en.wikipedia.org/wiki/Intern…Klein_Blue
Don't know if thats majority blue or just an accent of IKB.
'Signature' is a pretty common appendix for brands. 'Signature Sandwich', 'Signature Card', etc...
We need to make sure we move away from that association. A lot of times those logos use a font that looks like a signature.
I'd love to have a sans serif font that 'evokes' the look of a signature.
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