Soon to launch online toy retailer paving the way for innovative, healthy and fashionable toys. We'll be catering for image conscious parents who purchase quality products. Our product range covers the mid to high price bracket and our service is fast and efficient. Our presentation will be immaculate and brand will be eye-catching.
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Fashion conscious parents 26 to 45 years. Our customers will demand quality service and mid to high end products. Our ideal customers will purchase for their own children but will like to be seen sending a gift from our store. Our product range will cover newborns to 10 years old.
The logo will be eye catching and fresh. It needs to appeal to parents rather than children but still requires a child-like presence. Ideally, the logo will fit well across all types of advertising, especially online. It needs to look good within a 468x60 banner. Adaptabililty would be great, i.e. have the ability to change the colour or add a theme to fit in with certain times of the year such as Christmas, Halloween, Easter etc etc.
Overall, we're looking for a modern look that can hold its own as a really strong brand that would also work well offline.
It's very important that the URL is clear and integrated well within the logo.