This store will be a social hangout/retail store for smart people. The hangout side will serve coffee/alcohol and will have tables to play games on. The store side will have intellectual board games, psychology/science books, documentaries, and geeky novelties. We'll will also host game nights most nights -- things like trivia, board games, and tournaments (chess, etc.).
The store will be in Downtown Las Vegas and this logo will become a storefront sign (likely neon). The store will be focusing on being hip more than nerdy. It's more about being cool smart rather than geeky smart.
UPDATE 7/17: The tagline for the logo will be: "Hangout/Boutique for Fun-Loving Intellectuals."
UPDATE 7/19: I know that there are a lot of ideas to try to capture in a single logo, so I came up with an idea: Along with your core logo (which can be anything that conveys intelligence and fun), I'd recommend adding a sub-section below the logo that can be tagged on to my store signage but cropped out for business cards, T-shirts, etc. The sub-section should read as follows: "Games. Coffee. Alcohol." And next to, above, or below each word is a graphic representation of that item. (So, for instance, a chess piece, a coffee cup, and a beer mug or wine glass.)