I am quite open at this point, I do want a 3-d touch to the logo, but I want the emblem, or logo it self to hold form even if it is not 3-d. Something that shows a simplified path, taking confusion and making it clear. Taking chaos and making it simple for people. I cant' quite figure it out, but hopefully some of the brilliant minds here can.
As we move along in the contest, I am sure that my idea will become more concrete. Something that relates real Estate with simplicity.
We've played around with a superman look, that is silver, and shaped like a house with an s in it, but couldn't nail that down exactly. We also thought about a roof top with a arrow pointing down like this is the mark. So you can play around with that.
Our slogan is "Making Complex Real Estate Simple."
Demographics: Age 25-55, Gender - Male and Female, Location - Dallas Fort Worth.
People that are more creative entrepreneurial minds, risk takers, people that like being outside of the norm. People that know there is an alternative and are hunting to find it.