Our current customer base is primarily women 40-60 who care deeply about changing our world and evolving themselves but we want to branch younger. Logo needs to have a kinetic quality, leading-edge, visionary. Shift should stand out and be iconic and portable to other platforms and related logos (ShiftMovement, Shift Radio, etc.)
Here's our brand overview:
The Shift Network
Accelerating the Next Evolution
Primary brand purpose is to establish: We’re the company here to create a shift in consciousness and change the world.
Key adjectives to describe us: Innovative, leading-edge, sacred, holistic, transformational, evolutionary, deep, expansive, global, loving, dynamic, fun. Inner + Outer Change (not one or the other)
The Shift itself is from: separation to oneness, national to global, domination to masculine-feminine balance, competition to collaboration, religion to spirituality, materialism to sacred universe, consumption to sustainability, fragmentation to holism, polarities to multi-dimensionality. In short, birthing heaven on earth.
Key differentiators: full-spectrum approach, big tent where all aspects of conscious change are welcome, honoring of all transformative traditions, truly sacred, heart-centered philanthropic business. A company that breaks the mold of for-profit vs. non-profit – truly serves the world, customers, employees, and partners while templating a successful business.
Core Value Proposition/Promise: We offer a trusted resource for who is the “real deal” – letting people know who they can trust to lead the way into new era. We’
Common design elements – vivid colors, light effects, kinetic quality, global imagery
Feeling tones – Vibrancy, pioneering, awakening while also being sufficiently grounded for the next wave of participants.
Company whose brand we most admire: Apple - High tech and innovative but also sensuous, elegant, simple, emotionally evocative, artistic.
Market: Core Cultural Creatives initially (both spiritual & green – adventurous, committed to growth, more women than men) Generally well-educated, self-aware, more women than men. Currently focuses on older 40-60 demographic (Boomers) but moving more into younger demographics over time.
• Trusted source for awakening, achieving full potential.
• Integrator of other change movements – all evolutionary change movements are part of the bigger Shift.
• Community of those leading the way forward .
• Clear, high noble purpose in everything we do.
• Always balance personal transformation and societal change
• Shift movement of evolutionaries.