Multi-level marketing is just a home business where you build a team of people selling a company's products, and you get paid on all of their sales. You recruit some people, those people recruit some people, and on and on, with you getting paid on all of it. Think Amway, Herbalife, Monavie, etc.
People who participate in multi-level marketing do so for a variety of reasons including becoming wealthy, quitting their job and having the freedom to spend time with family and do more of the things they enjoy, to travel, to secure or supplement their retirement, etc.
Our training is best of class. There is none better in the MLM market, at least on the subject of blogging. We want the logo to reflect that.
Our training makes a complex subject, blogging, simple to understand and easy to master. The logo should reflect that.
The primary demographic is baby boomers, i.e. people born between 1946 and 1964. Obviously, others will buy our training too, but the logo should appeal strongly to boomers.