Independent contractors in real estate really seek to brand themselves and not just the brokerage where their license hangs. We are one of the few occupations where it is typical to put our own photos (see attached photo) on business cards, for instance. As such, any logo should consider the agent's personality, background and interests.
The colors crimson and blue are selected, for example, because I am heavily involved in volunteer work for my alma mater, the University of Kansas Jayhawks. I would like the logo to incorporate these colors along with a third color like black or white, and/or a hint of yellow. The crimson and blue doesn't have to dominate, but should suggest to the knowledgeable Kansas Citian that I have ties to the University of Kansas.
There is no reference to real estate in the business name - Make It Happen, Inc. - so there needs to be something in the design that alludes to what we do. A lot of realtors tend to go just with the outline of a house. I could probably live with that, but would like something more creative. One idea I had was the faint outline of a more upscale, wooden "For Sale" sign with my logo in the center (photo attached for reference). I suppose a phrase could be added below the logo specifying "Real Estate Services" as an alternative.
The phrase "Make it Happen" in Make It Happen, Inc. should be emphasized. I want people to know if they choose to work with us, we WILL GET results. While the "Inc." should be present, it can be minimized by comparison. One of our customer-facing messages is that "we take your home ownership dreams to heart and provide the expertise to Make It Happen!"
Other references to Kansas City would also be acceptable if they can be done in such a way to make it clear that we help people buy and sell real estate. Kansas City is known for its fountains, the Christmas lights on the Country Club Plaza, horse and carriage rides, the Kansas City Royals, the Kansas City Chiefs, the beginning points of the Santa Fe and Oregon Trails, and BBQ.