We are a full service Mortgage Broker with a National footprint here in the States. Our target prospect is a middle class American that has a current home loan with a higher finance rate. We refinance them into a lower rate and free up valuable money every month!
We launched our site last month and have quickly gained success. It is time that we improve our image by creating a new logo. Our existing one is not cutting it for us. We need to improve our professionalism and better convey our brand.
eHomeLoans.co is a full service mortgage broker. Our website is in phase one and only being used for some lead capture traffic and about to be turned on to the next level. We offer new home loans, conventional refinance and VA and FHA refinance as our main products. We also need a slogan - Ideas: Fastest refinance, America's Loan company, lowest rates in America...etc.
I like the idea that we started with from our current logo with the use of the house (not necessarily that one), but utilize some custom font like Yahoo, Skype, etc. We also don't mind coming up with a completely new design idea that conveys trust. We chose that name (even though it is a .co) because feel like they already know that name. I want to capitalize on that by designing a very professional look that will be used online, email drip marketing and print.
We also chose the color scheme that we think works the best online as well. So please use the same colors (I can provide HEX if need be).
Some of our competitors are lendingtree.com, greenlightloans.com, loandepot.com
The winner of this will likely be used to create some new website images, banner ads and email templates!