Sharpen your pencils and help us create a killer logo for this new product launch.
If you can help us create a logo that captures the essence of what our customers are looking for, you will win!
ABOUT THE MARKET:
18-22 year old college students, who join these Greek social organizations. They buy t-shirts like crazy to promote and brag as much as they can, and are very proud of their groups.
They are looking for a website where they can accomplish the task in as few steps as possible, so they can get back to their lives. They want a company that can innovate for them, and help them make jaws drop when they wear these shirts across the campus.
If you are not familiar with our market, here are a few websites to peruse...
http://www.kentgreeklife.com/ , http://www.ndsugreek.com/ , http://www.uvmgreeklife.com/ , http://www.illinigreeks.com/ , http://www.unfgreeks.com/ , http://www.usfgreeklife.com/ , http://www.greeksatvcu.com/
This logo should integrate as many of these aspects as possible (by all means, do not feel like you need to use of them)
Greek Architectural Features
Greek Cartoon Characters (I am not 100% sold on this idea)
...all with a HIP FLAIR
Fonts can either look like they are Greek or Classical Roman.
We really want to give this new site a BIG IMAGE, so that it looks like the company has been around forever!
Dark, Dreary, Edgy or gloomy design.