logo should have "SEO Mission Control" and be professional and stand out from the crowd, i am open to the idea of an icon in the logo but this is not a must - the logo will be used on many reports as well as the website so the logo must have a very strong brand
i am also considering a tag line / slogan but i have not thought of any that i really like yet, some of my ideas where "SEO Professionals" and then maybe some play on the mission control using words like "out of this world" etc, so any ideas on this would be useful but not a must ie an amazing design without this could still win.
to explain a little about SEO Mission Control, we have another web business that provides SEO / software dev etc direct to the public, the business plan behind SEO Mission Control is that a number of medium to large web development companies want to offer our SEO services under their own brand, so SEO Mission Control will not sell direct to the user but will only provide the services for example, if you owned ABC Design Corp, you can charge your customers for professional SEO services and inform them that the SEO experts, reports etc will be from their SEO Dept, SEO Mission Control - we really do all the work but the end user believes it was ABC Design Corp. Informing you of this in case you have any ideas on the type of logo that will fit best on this.
I like logos that have great attention to detail, for example shadow, colour, reflections etc.
looking forward to seeing what you come up with