GopherDeals.com wants a logo that will appeal to residents and businesses in northern New England.
Our site is only as good as the deals we provide and one of our most important tasks will be to work with local, small business owners to create interesting deals that will attract many new customers. Our business audience includes owners/general managers of: restaurants; salons; spas; gyms; yoga studios; hotels; ski and golf resorts. We want to offer services including cosmetic dentistry, golf, skiing, boat tours, museums, trains rides; We'll apply the compelling and attractive new logo you design on our b-cards, PowerPoint presentations, leave behind material and website as we introduce the group buying/coupon opportunity to local merchants and partner with them to produce amazing deals for consumers in Northern New England.
While we want our offers to appeal to a wide range of consumers, data indicates that 20 to 50 yo women living in or near small cities, as well as to college students will be key markets. We think our audience will be educated, technology savvy, smart consumers with a good sense of humor.
Our interactions with consumers will involve three calls to action:
(1) sign up for our email list;
(2) click through the daily email and buy the deal; and
(3) tell your friends, family, co-workers and classmates to do #1 and #2 above.