We provide free online summaries of books.
Each summary is 10 lines (bullets) or less in length.
In future we will also provide summaries of movies, world events, theories, and much more, so the logo should not be book-specific.
We will soon be offering a magazine of summaries, so the logo will also be used in print.
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The majority (75%) of our demographic is women of all ages, incomes, & educational backgrounds, with a slight preference toward younger, affluent, educated women. With that being said, we do have 25% male users, too.
Summaries are directed toward people who are:
a) short on time and can't read the actual book/movie/history
b) short on money and need to make each purchase count
c) simply enjoy reading summaries
Simple is better than complicated.
I'd like it to look professional, yet female oriented.
Elegant, but not fancy. Not too curly or lacey or cute (no puppies etc).
I'm ok with the idea of a wordmark, but images are equally cool.
Should work equally well on a website, business card, or magazine cover.
The colour palette I had been using is attached. Headlines & links were blue or black. Interface was burgundy. Whitespace was liberal. I am not attached to this colour scheme, but it's at least an idea of where I'm coming from.