I've been delivering PT for about 10 years and the logo is the beginning stage of a website that will market my PT / baseball / fitness / lifestyle mentoring services.
I like to train my clients hard towards their goals but have a few laughs along the way.
Even though my clients work hard and have a laugh..we always do it with science as our backup guide...number 1 rule in fitness....SAFETY!
I've played professional baseball since 1992 and been a Personal trainer since 2000. I now run the training team for a company that trains the trainers.
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The fit strong & happy target market for personal training is a broad one. currently i train Males and Females between the ages of 17 - 51, so to distinguish that way is tricky.
My desired audience needs some help to become fit and strong, so they can be happy.
They enjoy the one on one experience where they are the center of attention, and we talk about them and their interests. They feel special. They enjoy working towards and achieving their long term goals.
I like to mix in some light hearted fun with the hard work...it helps the "pain" go by faster.
They love to finish the sessions with a hands on stretch and seated neck, shoulder, arms and back massage.
I'd like to see incorporated, something similar to the doodle's I've attached below. I like to call them "Happy's" they're what people turn into when they're "fit and strong".
Eventually as the website expands...the happy's might be wearing a baseball glove or swinging a bat.
The Happy's would allow the Branding to change slightly depending what service was being provided but in essence stay the same.
I'd like the business name to stand out but not too fancy. It can be written in either capitals or lower case
i'd like to use blue's and greens as the colours.
No body building images please. Except if the Happy's are exercising somehow, that would be cool :)
Good Luck team...i'll be looking forward to seeing what you come up with and I promise to give some honest feedback to keep you on track.