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We will give you a few pointers that reflect the above descriptions:
1. "Northshore Kidspace" is the branding tittle and should be bold and stand out. The second part of the tittle is more of a description to distinguish our clinic from other kids services. "Child & Adolescent Psychiatry and Psychology" should be in the logo and clear, but less emphasised and perhaps smaller print.
2. While we dont want to rule out any colour scheme, we will emphasise the logo needs to look professional, corporate, but playful.
3. The logo will be used on all advertising, website, business cards, and as letterhead on clinical reports and documents.
4. We are very open minded and hope to see some creative designs. A unique challenge in this logo is to incorporate features that appeal to 1. Parents 2. referring Doctors, and 3. Children and Teenagers. We did consider incorporating some kind of child friendly "ink blot" design or even a "cool" teddy bear. This is obviously challenging when trying to satisfy such a wide age range as described above. This is not a requirement of our design but hopefully gives you some insight into our vision.