FUN CREATIVE LOGO FOR PERSONALIZED APPAREL STORE

That's So U!

That's So U! is a service business that allows customers to creatively and uniquely express themselves by personalizing apparel and much more either in a clean classic standard manner or using a wide array of the latest cutting edge materials in order to create one-of-a-kind looks.

We recognize the importance of individuality, freedom of expression, and being the master/mistress of your own trends!

That's So U! has made self-expression as easy as a simple 5 Step Process:

Step 1 • Select/create a design
Step 2 • Choose print material quality & color (glitter, glow in the dak, hologram, metallic)
Step 3 • Choose your apparel (t-shirt, shoe, etc.)
Step 4 • We Print it!
Step 5 • Wear it & say, "THAT's SO ME!"

In "5 Simple Steps" decorate your own:

•T-shirts
•Shoes
•Compression shirts
•Jackets
•Polos
•Sweats
•Jerseys
•Hats and caps
•Bags
•Towels
•Umbrellas
•CD, laptop, and camera cases
•Belts
•Blankets chairs
•Mousepads
•Banners
•Coozies
•Cushions
•And much more!

All age ranges are targeted but majority of customers will likely be in age range 16-28 years old looking to make personalized items for fun events. Store location is in a NEW UP-AND-COMING DISTRICT:

• loud
• lots of foot traffic
• music
• cafes
• young trendy crowd

The logo needs to capture the spirit of individuality and freedom of expression. We are looking for a logo that includes the store name, "That's So U!" along with an image/icon. Image/icon does not have to be complex as long as it fits smoothly with the text (a good example of this is the Pinkberry logo).

More than anything the logo needs to grab the bustling crowd's attention (colorful, bold).

Remember, store location is in a new up-and-coming district:
• loud
• lots of foot traffic
• music
• cafes
• young trendy crowd

The logo should reflect the atmosphere of such a district but at the same time stand out as unique! Other than that, be as creative as you want!

SUMMARY

Focus on:
• Individuality
• Freedom of Expression
• Colorful
• Loud
• Young Adult Trendy

Things to Avoid:
• Dark colors

Optional:
• Integrating mention of the 5 Step Process into the logo.