We are a company committed to having a positive social and environmental impact. We want our customers to get a nice fuzzy feeling when they think of us and our brand.
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Our target market consists of homeowners, who are typically not motivated to act when it comes to energy efficiency because the subject is typically boring for many people. We want to create a friendly face that helps people think positively of energy efficiency and stays in their heads as a reminder.
Frog logo should be friendly and approachable looking. Should be high quality pic that we can put on our website. Also, should be posing such that we can easily put it in different scenarios (with a CFL in hand, with a microscope in hand, with a stethoscope in hand, etc). Otherwise, no other requirements. Please be creative!