To sum up: Fresh, light, bright, clean, modern, young, new.
Our current corporate branding is light grey with orange on a white background. However feel free to experiment with colours. We don't mind a completely fresh start. We brand ourselves as "Lavita", although we'd like to brand ourselves as "Lavita Furniture" A design that allows both is a plus.
We want something that suggests the quality and contemporary styling of our furniture that doesn't suggest we're out of reach to the common man. Vice versa, we're not a budget, mass-market retailer either.
We'd like to incorporate an emblem that is simple, instantly recognisable, and makes an effort to suggest our spirit and ideals.
A sans serif font is preferred. Like our furniture, we want to do away with the frills and flourishes as much as possible.
It has to look great on the web, but also scalable to look good on anything from business card to billboard. It has to look good in greyscale since we print alot of black and white documents.
Simple, limited colour palette. 2 colours is great, although we'll certainly consider anything more adventurous.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)