Fresh, Friendly and Fun.
Bright, Springy, Simple
We have the starting concept for the logo.
Please stick with this basic concept.
Carrot+compass for glyph.
The carrot is like a google marker pin on a map...the shadow is a compass pointing north.
Main logo text is:
local food challenge
how local can we go?
We like of Nexa Rust - here is a font ablum
Please let us know the name and link to any font you use so we can purchase our own licenses
Caps vs. not caps - probably non caps for "friendly" but - if you have something absolutely great with caps we can look at it.
Our Mood Board is here but, we've switched to a more modern vibe - given the carrot/compass logo.
We love the world farmers market imagery.
Logo glyph needs to read well as small as 100x100 (carrot + compass)
Glyph + Text needs to read well horizontally
We need .ai files for developers and jpegs for previews for staff members.
300 dpi CMYK for Print
Logo needs to work well in one color (flat - no gradients)
Generic and re-workable for variant challenge durations (10 Days 100 Miles, 30 Days, 60 Days, Weekend Warrior, ) Suggestions welcome!
Design consideration given to standard advertising banner/block sizes.