::General Design Direction::
Most of these festivals will happen around the spring or summer, so let the colors used be inspired by that
The theme should be informational in nature, but not too formal and plain.
Mood should be light and professional, and general enough to target a demographic of food enthusiasts between the ages of 35 and 54.
::Logo Specific Direction::
Simplistic and informational: nothing abstract, no graphics
Focus on the words ‘Food’ and ‘Festival’, and downplay the word ‘Network’ of the Food Festival Network name
Using the initials, FFN, is also an option
Ex: http://www.charlestonwineandfood.com (emphasizes 'food' and 'wine', downplays 'charleston' and 'festival'