We provide a cars 'on-demand' service with free delivery and collection.
Invariably we will be the first UK contact a visting military member will make when they arrive.
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US military personnel primarily stationed at US airbases in the United Kingdom
The logo design will be incorporated into a website.
The logo will read as the website domain - Fiveways Car Hire.com
as It may also be used on car decals and flags and clothing.
Although, the target market is US military/government - these often look drab and boring.
The overall effect we will be looking for is striking, bold colours, easy to read and to convey an American presence - maybe the dotted 'i's as a simple white 5 pointed stars ? or using a single star somehow in the design (lensflare ?)
Red, white and blue would be the obvious choice but it is not limited to this.
50's style diner and neon is a no-no - we are after all a british company !