- professional / semi-professional / clean / inclusive / friendly
- crisp and modern suggesting happiness and leading to a sense of rescue
- easily recognizable and differentiates us from others.
- It would be interesting, but not required, to somehow incorporate the concept of water
- the logo must include the word "Firehoze". (Please note the seventh letter is "z").
- capitalization of letters is optional - just use what you think looks best.
- the logo will be used in 2 form factors.
- these dimensions are approximate, but it's important that the Big and Small versions both have aspect ratios somewhere of between 2:1 and 4:1.
- big: (for our landing page) roughly 300x150px
- small (for interior pages): roughly 200x50px
- the big and small versions can be identical, but don't have to be.
These are ideas we had, but are certainly not requirements:
- we like blue and green colors
- important: the logo needs to look nice on both dark and light backgrounds
how we will use it:
- Mainly on the Web but also print/business-cards/letterhead, etc.
- PSD layered files (RGB)
- print file format - .ai (CMYK)
- no photography
- no ".com" in the logo
- don't steal
- Use original material. Transfer of intellectual property.
Have fun and good luck!