firefly - LOGO for Web2.0 software company and consulting

firefly

We are a young start up software and consultant company - average age is about 30 years - located in Germany with an industrial background.

Our software regulates everything in and around industrial production. We are focussing on On-Demand software,
easily and intuitvely to handle, user-optimized and with an innovative, young interface.

This is also our intention in consulting. We are a young team, and we make a point in beeing different from usual consultants.
We've got a hands-on mentality. Rather than producing lots of paperwork, we help companies in an unbureaucratic and practical
way to optimise their processes in and around production. Whenever it is possible, we try to simplify complicated things,
leaving everything which is unneccessary.

We want to force the branch to open itself to do things in different ways.

Our clientel are small and medium-sized companies, mostly male persons.
It's as well the middle and upper management which has to buy the software, as the simple workman which has to use it every day.

We need a logo, which representates our young, different company.
It has to tell the management that this company is reliable, capable to undertsand the complicated connections and situations in a
producing company, and with this saoftware there is a lot of money to save.

So it has to look high quality, respectable and reliable.

But it also has to tell the worker and every-day-user, that this software is what he has waited for. It is intuitively to use,
it makes his every-day business a lot easier to organise, and it is really cool, because it has a complete different look-a-like
than all other software which is usually used in the production periphery.

So it has to look cool and simple.

And it has to represent us, so it has to look young, a little bit of a rebel, very clear and straight.
We thougt about the colours black and limegreen. We'd lve to have a green logo on a black background.
The logo should include the writing "firefly" and something of an icon of a firefly, maybe in a comic-style. Just keep it simple.
This is the ICON that will go on all of our products, sticker decals, T-shirts, etc.
Some sort of ICON that once you see it, you know that it's "firefly".
We need vector files for the logo.

So there are basicaly no rules for you :) - we are looking forward to your designs.