FeatherShark Logo

FeatherShark

We're a startup that will provide easy online tools and resources for business owners who are looking to leverage cloud technology in their business.

FeatherShark was founded by two serial entrepreneurs who were tired of the headaches and hassles of "traditional IT" in their businesses.

Server failures, email outages and backups that didn't work are a waste of time and energy for the small business owner who only wants to focus on helping his or her customers.

We realized that business owners could eliminate those headaches and save up to 80% of their IT costs by buying IT like a utility instead of doing it themselves.

Our target is small business:
- Existing small business owners who have between 1-20 computers in their offices.
- Entrepreneurs who are starting new ventures
- Virtual companies and companies with remote locations

1)We're looking for something that isn't too serious. Should be fun and playful.
2)We like a "clean" look. Not too elaborate, relatively simple. Not too graphically heavy.
3)Examples of logos we like: vurve.com, slideshare.com, sendgrid.com, retailigence.com, medialets.com, groupspaces.com
4)Feel free to experiment with colors
5)We'd prefer a horizontal orientation to the logo
6)No cartoons
7)No images of clouds (we think they've become overdone in cloud-oriented businesses)
8)We'd like the logo to include a simple icon that we can use independently of the company name, and would still be instantly recognizable.

Our business is about helping small businesses focus better by moving their technology to "the cloud." In developing the name, the feather was representative of the lightness a client would feel after we'd removed the burden of managing their technology. The shark was representative of the ability to be more competitive as a result of that increased focus.

We'd like to subtly represent the idea of shark and feather without having full images of them. The logo should say "increase your competitiveness and get rid of hassles," not "come have some of our delicious seafood."

In the immediate future, we'll also need stationery and web design. We would like to find someone we can work with as we continue to develop our graphic identity.