The company Name is eximal, and the brand strapline is "2.0...the future"
Eximal are a 2-person technical / business consultancy based near Cambridge, UK.
The word "eximal" is an invented word. The historical logic is that in it's earliest days the company delivered a lot of training in the computer language XML - historically I have written the company name as eXiMaL capitalising the letters XML - this is no longer essential unless it makes for a better logo / brand image.
Formed in 2000 to deliver XML consultancy and training, the company activities broadened into the design and delivery of training in a range of Web development technologies. More recently the company has become a provider of technical and business consultancy.
The need for a logo and branding coincides with the launch of new business consultancy and training services under the banner of "2.0...the future" (all lower case) - where a core aspect is the provision of Web 2.0 / Enterprise 2.0 / Productivity 2.0 consultancy and training services.
The strap-line "2.0...the future" is an essential aspect of the branding moving forward and reflects the mission of the consultancy to bring about business transformation within the client organisations.
Our target audience is business owners, C-level executives, senior business management (not limited to IT management / staff.)
The consultancy services will be delivered to senior business management, and training services across the organisation.
The logo and branding should appeal to a professional audience - but may include entrepreneurs and even start-ups - so the image needs to be exciting rather than staid.
The overall mission of the consultancy is to bring about business transformation within the client organisations.
We've tried to provide an open a brief - not wanting to constrain your creativity whilst also giving you some pointers.
The logo / branding will be used on our web site, presentation slides, printed brochures, business cards / letterheads, USB sticks, and maybe T-shirts.
The logo can include the "2.0...the future" strap-line, but ideally the strap should be able to be separated allowing use of the logo in one part of a printed page / Web page, and the "2.0...the future" strap-line elsewhere on the page.
The logo can include the company name "eximal" or it can be an abstract logo. There are no constraints on corporate colours.
Ideally the logo / branding should:
- be unique and memorable
- show a real "2.0" flair
- allow for a "favicon" for Web use
The ideal is that the logo / branding needs to be fresh, modern, contemporary, clean looking and the logo should have a wow factor.
The "must-have" aspects are that the design:
- must work on a white background (a nice to have would be that it also works on both white and grey / black backgrounds)
- must work with small and large print.
- should include font files if applicable as well as a "ready-to-go" PNG file and there should not be any issues with font licences
- artwork should also be delivered in vector format usable Corel Photo Pro X2 with layers intact (please discuss if this is an issue)