Julia Lauren Photography
This logo is for a fun-loving female starting a photography business. After years of a 9-5 job, she is ready to take a leap of faith and go out on her own. She loves people and loves to take pictures - so what better way to put 2 passions together than to become a professional photographer. Her main focus is going to be on children, baby, engagements, and family portraits.
Since her focus is on children/family portraits, the target audience is women - mostly wives and mothers. These women put a lot of effort into finding the right person to capture these special moments in time so using "JL" and "Julia Lauren" in the logo/name of the company helps to create that personal touch and intimacy that is important in this type of business.
She is wanting an elegant design. Nothing related to babies/kids/cameras. She wants a logo that has "JL" in it that can be used by itself for watermarking photos, etc and then next to (or below) the logo, it needs to say "Julia Lauren Photography."
Utilize "J" and "L" in icon/logo
Professional well-designed logo
Clean, relevant logo
Cartoon style logo
Amateur, kiddy logo
Stock images, clip art
Here are a few examples of the "look" she is after:
1. http://jlindeberg.com/ - Like how the "J" and the "L" are used together to create an icon/logo. Don't like the font and would prefer something more elegant.
2.. http://www.heidimckelvey.com/ - Love the watermarked section. Would love to use a similar font for the text/logo
3. http://www.captureeden.com/ - Love the area surrounding her name. Would like to use a similar font/design for the "J" and "L"
4. http://jessicahamlinphotography.com/blog/ - Like use of letters and colors to create logo. Would prefer something that is cleaner/more elegant.
5. http://www.logomoose.com/logo-desig…t-peacock/ - Like how there is a stand-alone logo (don't like the logo), with lettering underneath.
The files we will require are: Print file format - .ai (CMYK), Web file format - .jpg and layered .psd (RGB).
Please feel free to experiment with colors!