Hello designers! We need a logo for our fun, photography based nonprofit. The purpose of this nonprofit is "Take and Give Photography," literally the onsite capturing and printing of photographs, so that children around the world (and their families) may own their first photograph. This logo will chiefly be for our website, http://www.dogmeetsworld.org, where we'll display all the latest photos from the project to the world.
!! Please first visit http://www.dogmeetsworld.org and download the concept paper pdf (link on front page) to get a sense of the nonprofit. (You can also reference this paper for general color scheme and feel) !!
Dog Meets World is a combination of a few elements: photography, worldtravel, and of course, our stuffed mascot pup.
The Dog in DMW'spurpose is two fold: one, to unite each image with our brand - that waythey aren't just pictures of random children. And two, to havesomething cute and memorable to help people remember the project, andto get the children engaged.
However, as a friend of the project says, we dont want dog overkill, to remember thatthis is first and foremost a project about "Take and Give Photography."We want to illustrate the photography element, using the dog as a sortof a bearer of photos, bringing them to the world. "Fetching fotos forthe planet's children," was an early tagline.
In addition to this, the project is mainly going to be viewedthrough a website, so the logo should be alittle "web 2.0" - as clean, friendly, and simple as possible. Also, itshould be horizontal with the "badge" to the left of the name (orincluded in the name if you come up with something good!). In thefuture, in addition to t-shirts and the usual company paraphernalia,the logo will likely appear on the photos themselves, in a corner or something, so it should be able to workmono-chromatically / as an outline.
By the way, the copy itself should say: Dog Meets World ..and the tagline should be.. The Global Photo Project (capitalsoptional for everything).
Update: Also, we failed to mention approximately what the dog should look like. To see an example of the dog we are using, visit
We do not wish to emulate this exactly! The ears of the stuffed dog, for instance, look too crazy. This should only be a guideline for color scheme, etc. (note the dog's collar is red #cc3333). FYI, the actual dog, from which the project drew inspiration, is a black and white cock-a-poo.
- Concentrate on these elements in line with the brand: photography/camera, a dog element, and the world (in order of descending importance - realize that having all three may become busy, but if you can do it cleanly, go for it)
- Anything clip arty
- Any references to the show Boy Meets World (even though, yes, the name is a play off that)
- Something stoic and reserved - this brand is fun and its all about people getting involved and bringing joy!
- A huge logo
- Something really busy