We market high-end homes and the logo needs to be equally upscale. We are planning to use the logo and name separately or in combination depending on the situation.
- The logo will be used on "for sale" signs, so it has to look attractive in the front yard and the font needs to pop.
- The name 'Daly' is our brand so we'd like that name to be central to the design and then have a logo/image that goes along with it. For example, Macy's with it's star, Microsoft with their windows, Nike with their swoosh. The icon isn't necessarily an obvious choice. We included two previous logos for our team (Sage and Tara Daly) so you could see what we liked in the past. Of the two, we prefer the strength of the Sage logo.
- We are looking for a subtle reference to a home but not a roof or building (nothing obvious). Look at concepts that you may think of when you think of a home - warmth, yard, tree, fence, windows etc
- We want the logo to be sophisticated, but not stuffy. No overly fussy or fancy font. We like "stylish handwriting" fonts (without slants), but the name must be legible when you see it on a sign, so we don't think the whole name can be written in that type of font.
- If the designer uses initials for the icon we don't want to see anything but a 'D'. 'Daly' should be prominent by either using different fonts, sizes or colors. 'The' and 'Group' should be secondary.
- We have reviewed some common logo designs that appear in a lot of places, such as the strikethrough, industrial linking initials etc. We are not interested in any of these. We want the design to be unique and creative.
- We would like to be able to use some aspect of the logo (icon or name) as a watermark on literature.