We're looking for a fun, friendly, professional logo that has a loose aesthetic tie to Twitter. We will be leveraging some Twitter elements, so we would like the design to look like a second cousin of Twitter's logo. First cousin? No, too close.
The logo should of course include the site name (Truelike.com) - your call on whether to include the ".com", and your call as to whether the "T" should be capitalized (please do not use a capital "L".
The site will largely focus on "Likes" and star-ratings, so feel free to incorporate those elements either as symbols, drawings, icons, or mascots.
It's your call on whether the logo has a graphical element to it or if it focuses just on the name. If it's a graphic, it should be simple, only one or two colors (think Twitter bird, not yfrog Frog.) We like Twitter's logo because it is fun yet professional, and Facebook's logo is a little on the dry side, but still good. We also like Skype's logo with the friendly-looking bubbles.
We will also need the ability to show a very small version of the logo -- so small that we can't spell out the whole name -- so it would help if we have the ability to use your design elements to create that smaller logo (like the mini Twitter "t" logo or Facebook "F".) The mini-logo could be just the "T", or "TL".
The site will likely have a white background, so keep that in mind.