Become Good Soil brand is masculine and initiation to the core.
It's about becoming who God meant, when he meant us, through the slow and steady process of responding to God's initiation of the masculine soul.
Nature, ancient, rugged, wilderness, mountain, old things, restoration, deep roots, good soil, no shortcuts, slow and steady, leading with a servant's heart. Serving with the heart of a king. Whole-hearted masculinity. Becoming.
Central big ideas:
Stand at the crossroads and look;
ask for the ancient paths,
ask where the good way is, and walk in it,
and you will find rest for your souls.
–Jeremiah 6:16 NIV
Become Good Soil is an idea that devoting a decade of your life on your foundation will make you a better father, husband and man.
Three Central video links to give essence:
1st Hello Trouble:
2nd Canvas of My Life
3rd Northmen Code
Finally it's built around good soil and deep roots. The attached graphic communicates the heart of it.
The roots in the above current logo are a bit too much in the cartoon direction. We want to bring more realness to the brand (i.e. real wood instead of a fake veneer).