Name of the Company: ACKO
Products and Services: Online Insurance
How do we see ourselves:
AI, deep-learning focused, new-age insurance provider, we believe in an absolutely smooth end-to-end user experience with little to none manual intervention. Insurance has traditionally earned a bad name and is not the first thing that comes to mind when one hears words like trust, reliability and confidence. Acko is here to win all of that back. We are striving to create an environment where insurance is as fast, fun and useful to procure as online shopping with variety of choices, innovative products, seamless services and customisable options while building systems that empower our users, keeps them safe and gives them control.
Differentiation from competitors:
We are building products for the modern individual. Internet and technology have overturned the world in the past 10 years. Unfortunately the insurance industry has not kept up. We believe that for a fast-paced modern consumer living his daily life in a tech-driven sharing economy, personalisation and choices matter a lot. ACKO is here to upgrade the entire industry to a level where needs of this consumer is met. On top of that we are building technology that replaces traditional means of communication and interaction (which are currently mostly offline and people-driven) with products that not only fulfil all needs and are available 24x7, but also provides consumers with extreme delight in the process.
What consumers want:
Seamlessness, ease of use, stellar support, personalisation, various options to choose from and most importantly trust, confidence and control.
Top 10 Design expectations:
1. Embodying ACKO philosophy (to an extent) and vision as outlined above.
2. Great typography, legible in small fonts (e.g. app icons).
3. Instantly recognisable among a bunch.
4. Easy to place on dark and light backgrounds, different background colors, image backgrounds.
5. Rectangular (horizontal) aspect ratio. Icon and text on the same line.
6. Easy to insert in the middle of a paragraph text without disturbing the line-height much.
7. Easy to animate as a flourish (e.g. into a loading icon, or an intro screen).
8. Looks vibrant, dynamic and always in motion.
9. Tested on various devices, screens, printed material (wearables, phones, TV, magazines, letterheads, billboards).
10. Clean and simple