Kepler Ventures invests in tech startups. We are exceptionally small and are run just by one person. If you're looking for the personality of our firm, you can find it encapsulated on my twitter (@tylerwillis). This is a good example tweet: https://twitter.com/tylerwillis/sta…2992356354
The founders we work with would describe the brand voice of Kepler as "lighthearted in tone, but expressing serious opinions about very boring and detail-oriented nerd things. Here is another good example of me being both serious and silly in the same conversation: https://twitter.com/tylerwillis/sta…6884436996 (view the entire thread for my changing tone).
Kepler Ventures is named after NASA's Kepler Mission ( https://en.wikipedia.org/wiki/Keple…pacecraft) ) which is responsible for finding new planets that could support life. Given that we exist to invest in companies before anyone else knows about them, we think there's a nice metaphor. We're "finding the companies that can support life." In reality, this is a tortured metaphor, but space is incredibly cool and we like it. We love that it's technical and meaningful and nerdy. We love the beauty of vast space and the imagery of telescopes and rockets and satellites. This is just unabashed nerdery. :). To see how we use imagery, or to get a better sense of brand voice/tone, visit http://www.tyler.is or twitter.com/tylerwillis
We serve customers that are the founders of high-tech companies. They are often smart and aggressive and fiercely independent. I place a huge premium on them being kind-hearted, as I don't like working with assholes. They are often exceptionally lovable nerds. We are big on inclusivity, and have invested in founders operating in three continents. We're invested in men and women. We've invested in founders from diverse racial, age, and socioeconomic backgrounds. The primary thing they all share is a deep desire to understand the world — these are all very curious and very nerdy people. They are also all interested in making the world a better place and have lots of confidence in their ability to do so.