Design a logo to propel us to the front of our industry!

Strata

Thank you for your consideration! We have just formed our new business that is going live in a few weeks. Our company name is Strata Earth Services, LLC, but we are looking to market ourselves as Strata. We are a company in the geotechnical engineering and construction fields that specializes in boring for soil samples through strata (layers of rock and soil) and providing engineering services so that the proper foundations may be designed for structures ranging from sky scrapers to strip malls.

We are in a very large and competitive metropolitan market. There are quite a few competitors in our field, but none of them have memorable branding that makes them stand out. We are looking for just that. We are looking for a versatile logo that will project a feeling of strength, professionalism and integrity. Our logo will be on everything from our business cards, to our trucks, to large signs at projects we are working on.

Our target audience is construction companies, engineering firms and other contractors. These are typically conservative minded professionals aged 35+.

We are looking for an iconic logo that will present an image of strength, professionalism, and integrity.

Key components:

- Not overly complex
- Memorable
- Versatile - needs to be able to be scaled down to go on a business card and scaled up to go on the side of a truck
- Our trucks are all red, so the colors should work with red given that the logo will go on the side of our trucks. Possibly having red incorporated, but we are open to ideas. Not too many colors, probably 2.
- It also needs to be effective in black and white.
- I am looking for a logo with the text "strata" as well as a symbol if possible. That would be optimal. A lot of the competition just has the name of their company with no symbol and that is usually just their surname.
- vector graphics are strongly preferred
- please no stock art, stock images, or clip art

Thank you in advance for applying your creative genius to help our fledgling business quickly become a benchmark for our industry!