The new PanLex logo will be part of a complete redesign of the PanLex website (panlex.org). It will also be used in emails, business cards, and other media. The logo should be recognizable, memorable, and not confusing (for example, it shouldn’t remind people of unrelated things). It should be as universal as possible, in particular avoiding close associations with any religion or culture. The mark should not contain any form of written language.
The logo should in some way indicate or hint at PanLex’s mission of enabling communication, connecting people, and eliminating barriers. Secondarily, it may hint at the vast network of words contained in PanLex’s database (but this is not essential). We do not have any strong preference for the form of the logo mark. Some ideas we have found inspiring so far are (1) a multi-petaled flower, representing life, growth, multiplicity/infinitude, and interconnectedness (as in a flower-shaped mandala); (2) the myth of Indra’s net (https://en.wikipedia.org/wiki/Indra%27s_net). By accident both of these have Indian connotations, which we don't want in the actual logo, but they give a sense of our thinking. In any case, you are the designer—you should take the logo in any direction you find promising!
The logo should be compatible with Long Now’s aesthetic, as exemplified by longnow.org, theinterval.org, rosettaproject.org, and longbets.org. It need not be tightly integrated into Long Now’s look, simply compatible with it.
The logo should include both a mark and type treatment. The mark and type treatment should each be able to stand on their own. A combined version where they are visually integrated (for example, type treatment inside mark) is permissible but not required, as long as acceptable separate versions are possible. A grayscale version of the logo should remain recognizable.
We encourage serif fonts for the type treatment. This is not an absolute requirement, but coordinates well with Long Now’s existing look. To us it has a more classic, timeless look, which fits well. We don’t want to come across as a tech startup or the newest cool thing. As a broad-scope nonprofit project, we’re in this to have an impact, not to make money or maximize page views. So far, we think that a serif font helps get this across, but the message itself is what’s most important.
Some feedback from the designs we've been seeing:
-- We don't really like the designs that strongly emphasize a group of people with arms in the air, since it looks too much like an education company.
-- We don't like gradients much; in any case, they don't translate well into monochrome.
-- Please explore color schemes other than rainbows and blue! If you are going to use a rainbow-like scheme, don't just use primary colors.