We are selling fermented and carbonated Korean beverage that is infused with fruit. Its similar to Kombucha or Kefir water, but with a deeper taste and holistic benefits of the food.
Each brew of KoryaCha possess specific benefits that derive from Korean culinary knowledge passed over thousands of years.
KoryaCha beverages have Korean culinary heritage influence, but with modern twist from carbonation and fermentation.
We want to emphasize that this brew is "inspired" from Korean heritage although proudly made/"infused" in Alberta Canada.
Primary Target Market:
20s to 30s that like to try new trendy products, food, and services. They believe in feeding the body and feeding the mind with “good” food and drink. They value enjoyment and a sense of hedonism versus being disciplined and moderate. Consuming a product should be enjoyable first, but has its advantage if it is healthy. They appreciate new trends, willing to discover new foods and beverage - curious about different cultures that want to be ahead of the curve "hipster".
Geographic: They live near city centres in gentrified neighbourhood where they can work and play. They are close to most amenities, although grocery stores near them are often smaller in scale compared to large big box grocery stores. Those neighbourhoods contain unique and local small stores.
Demographic: 20s to 30s no kids, single or couple with medium to high income.
Psychographic: Follow the latest trend without being mainstream. Will spend without necessarily paying attention to value. Associate with vintage, indie, old school music. They like to go to specialized hair salons or barber shops, willing to pay premium. They like to go to trendy restaurants that are not chains. Enjoy attending festivals, dressing in classy yet unique way. "hipster cool".
Benefits they receive: It’s the new “cool” thing to drink, Kombucha is overrated KoreanCha are in and hip. (50+ new flavours to come)
Product Usage: Drink it at the office, at
Use it to supplement their health, but not use it as primary remedy.
Consume them at their “trendy” outting places, i.e. Barber shop, coffee/tea shop, Spas, market collective sample stations.
Instagram addicts; Facebook; selfie addicts; Twitter users; Podcasts; Phone newspaper outlets such as Google Newspaper; spotify and internet streaming; Video streaming (netflix and youtube & targeted steams such as Twitch); Blogs targeted to their specific interest; Pinterest.