Our brand logo must be comprised of two components:
1. Character or mascot of 'AJ'
- AJ is the founder of the 'AJ's Hot Sauce' (see attached for reference images)
- We would like the human mascot to portray the following characteristics:
*A bit geeky/nerdy
*Face only (designs for a body not required)
2. Brand name - "AJ's Hot Sauce"
Given we are in the process of expanding our product range, we require a logo that is extensible. That is, the logo can be incorporated with any product name for each type of hot sauce we create.
Our intention is once the brand logo is created, we will integrate this logo with product names to be used on our hot sauce labels and packaging. It is likely we will use slight variations of the logo and product name combination on our packaging, for example, different coloured labels for different products, using the 'base design' of the integrated logo and product name. This is so that each product will be easily distinguishable from the next, however each product retains the same brand logo design. Examples of this can be seen in the example logos we like such as 'Adoboloco Hot Sauce' and 'Diablo Hot Sauce' (see attached).
Preferred colour scheme is orange.