Design a logo for: Black Girl Miracle x Pop-Up Art Gallery

black girl miracle

Black Girl Miracle’s vision is to create a culture of honoring and celebrating the beauty and power of womanhood through the art of storytelling. We exist as an online and real-life platform that amplify women's and girls' voices and equips with resources, experiences, and information to successfully navigate their world. Our premiere event is an interactive pop-up art gallery that uses visual storytelling and the performing arts to explore themes of identity, redemption, resilience, freedom, and hope. A percentage of our profits will go toward supporting local and global initiatives for girls’ education. Eventually, we will expand into additional community engagement pieces: blogs, workshops, roundtables, brunches, retreats, scholarships, etc.

BGM’s target market consists of black* women and girls in those critical years of adolescence and young adulthood (we’ll define this as ages 13-29). *Here, “black” can be assumed to refer to Black American women and girls, 1st/2nd generation women and girls of African/Caribbean descent in the diaspora, and African women and girls on the continent. However, some of our products will also appeal to a broader market: women of color, minority/immigrant groups, and artists.

Here is our current website with some of our current content: https://www.blackgirlmiracle.com/

I surveyed a few friends/customers, and here are the words + phrases they used to describe the brand:
- "Feminine"
- "Captivating"
- "Becoming"
- "Returning to your roots so you can grow again"
- "Grounded/down to earth"
- "Bare, naked, bold, simplicity"
- "Understated, almost playful even, but full of substance"

I've included some images that I think resonate with the direction I'd like the brand to go. Some of the consistent themes for me in all of these are: abstract/unfinished/delicate elements and images, bold statement fonts, unique word placement, minimalistic feel, pairing 2 fonts, colors (pink, cream, gold, rust, turquoise, and lavender).

Lastly, I hope to use this contest as an opportunity to connect with graphic designers for future projects related to BGM (such as t-shirts, post-cards, and other merchandise). Happy designing!