We are looking to change the brand identity of our business. The logo design will be the starting point for a whole theme for the website redesign plus merchandise... Please read the brief for more info ....
Our website is an online network for women to meet and support each other with the aim of losing weight and changing their lives.
Our brand essence: Healthy Happy Women
Proposition: Real Women, Real Life, Real Value. Real Women Empowering Real Women
Benefits of Membership: Rational 24hr support, information and communication, Emotional, confidence, connected, clarity. Cared for supported, understood.
Personality: Fun, Happy, sexy , smart, healthy, vibrant, strong, womanly, real, motivated, depth of heart
Values: Inspiration, education, health, integrity, quality, creativity, empowerment, responsibility, friendship, celebration.
In addition to the above.....
Feminine, but not girly
Pink but not fluffy
Logo and webaddress incorporated but logo able to stand alone
Logo and colour scheme that will work well as the entire scheme for thewebsite
File supplied as High resolution EPS and Jpeg
Don't be guided by the current logo !