Open to all ideas, but we'd be interested in exploring either or both of these images:
- Most programs in with participants in a circle, with ones arms crossed in front of them, holding hands with those on either side.
- Branches and / or roots
*The staff talked about seeing these images together - with the arms crossed / hands held, with tree imagery (branches or roots) coming out of arms. We are not committed to this, but open to exploring! I'm wary of it being too literal / complicated.
Our organizational mission and culture is growing in a direction of combining "rootedness" in urban communities (farming jobs programs, programs for court-involved youth and GED programs) with our programs in the wilderness. We want to update our logo feel to have more power, and to combine an urban feel with our traditional "green" communitarian feel. Think of inner city teens hanging out with crunchy folks who climb mountains in their spare time, using nature to build community and transform lives.
The logo is currently 4 hands (http://www.projectuse.org). We believe this seems more childlike than ideal, as many of our programs attempt to reach high schoolers and even adults - so would want the logo to be less about youth.
We do wish to keep GREEN as the main color, as the org was founded for outdoor hiking / camping, and many of our programs still focus on the outdoors. But would like secondary color to accent & modernize the look, be it black or a pop of color.
Font of our name, Project USE, is completely up for design / discussion.
I am on the board of the org, so have relayed their interests and am also applying my own experience in mktg / branding. The executive director and I will be responding to questions, giving feedback on designs, etc.