Design A Clean and Simple Logo That's Professional Yet Welcoming

Better Note Financial

Better Note Financial is a real estate investment company. We purchase non-performing promissory "notes" (loans) from banks, then work with homeowners to find a win-win scenarios allowing them to stay in their homes, while at the same time generating profits for our investors. We focus on residential (houses) rather than commercial (buildings).

We target three groups:
1. Banks (who we purchase assets from)
2. Investors (who invest with us)
3. Homeowners (who we work with on being able to re-pay their mortgages)

We like this blue: #19415b

• The logo's layout needs to be horizontally oriented rather than vertically oriented -
about 3 times more wide than it's height.
• Our branding needs to appeal to bankers and investors (professional), yet also have a friendly nature so that it appeals to the homeowners we work with. Our goal is to be professional but not intimidating.
• We prefer very simple designs. Text + a very simple image.
• We'd really like the graphic to tell the story that we work with "notes" (aka paper or mortgages) for residential properties (homes).